Vol. 1 No. 18
May 8, 2006




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Benito Juárez

best in the world, but its overconfident commander, the Count of Lorencez, underestimated his less numerous opponents (the French outnumbered the Mexicans two to one). The weather also favored the Mexicans, since heavy rain had turned the roads muddy, thus slowing the advance of the French artillery. Lorencez, assuming the Mexicans would flee from heavy fighting, directed three charges at the center of their line; all were repulsed.
        The Mexican army was led by Gen. Ignacio Zaragoza and Col. Porfirio Díaz (who would later become president). Zaragoza sent Díaz and his cavalry to meet a French flanking army, and the French cavalry followed, leaving their infantry alone in the center. In an ingenious counteroffensive, Zaragoza sent stampeding cattle ahead of his infantry (machete-wielding Zapotec and mestizo Indians) to break up the French lines, to great effect. The French army withdrew at darkness and waited  two  days  for  a Mexican
offensive that never came; Zaragoza was loath to encounter the French in the open, where his defenses could not protect him. Faced with inclement weather and unwilling to mount another attack, Lorencez withdrew his forces to Orizaba.
        While the victory at Puebla was important for Mexico’s morale, it was not decisive; the French went on to capture Mexico City and installed the Hapsburg prince Maximilian I in 1863. Maximilian did not arrive in Mexico until May of 1864, and even then his regime was not recognized by Juárez’s liberal government. Many Mexicans (known as Republicans) continued to fight the French forces throughout Maximilian’s brief reign. When the American Civil War ended in 1865, the United States began supplying the Republicans with arms. In 1866, due to Mexican resistance and American opposition, Napoleon III withdrew his troops and urged Maximilian to abdicate. Maximilian refused, was captured on May 11, 1867, and sentenced to death by firing squad.

WHY AMERICA CELEBRATES CINCO DE MAYO
        The popularization of Cinco de Mayo did not happen overnight; rather, “it was a gradual process that one scholar suggests began in the United States” shortly after the Battle of Puebla. Mexicans living in California (northern Mexico at the time) celebrated the anniversary of the battle as a way of showing solidarity with their mother country.
        Researcher Laurie Kay Sommers has broken the evolution of the holiday into three distinct stages. In the first phase—which lasted into the 1950s—Mexican civic and social clubs organized private folklórico dances, speeches on the significance of the event, and parades. These celebrations were celebrated locally within a city’s Mexican American communities.
        The second phase came with the Civil Rights movement in the 1960s and 1970s. American Latinos, inspired by the struggles of African Americans, began to demand equality for themselves in all areas of life. This growing self-awareness grew into the Chicano movement, “an effort by Mexican Americans to reembrace their indigenous roots.” Cinco de Mayo was a perfect example of Chicano pride, and it fit well with the growing impetus to incorporate multicultural subjects into academic curricula. Cinco de Mayo gained more academic air time in 1968 with the passage of the Bilingual Education Act, which “dramatically increased federal funding for multicultural curricula.”
        The final phase in Cinco de Mayo’s evolution came in the 1980s, when some American corporations began looking at the growing number of Hispanic consumers and considered how to appeal to them. Many Cinco de Mayo celebrations were celebrated by community-based organizations that welcomed corporate financing to help underwrite their events. In exchange for this financing, businesses got visibility and a positive image among Latino consumers. Once local marketing campaigns went national, Cinco de Mayo became an American holiday.

Source: Valerie Menard, The Latino Holiday Book (2004), Wikipedia. Excerpts from Valerie Menard’s book.

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