Vol. 1 No. 20
August 27, 2006


Hostess adopted the "Twinkie the Kid" mascot in the 1970s.


Download this issue:
PDF Format       Word DOC Format



Previous Page 1 2 3 4 5 6 7 8 Next Page Last Page

ETYMOLOGY 101
The origin of: donnybrook
“The word donnybrook has been applied to just about every kind of tumultuous struggle, from baseball games to political contests. For political contests in which the politicians are Irish, the label might be especially apt. Donnybrook, now a part of Dublin, was once a suburb about a mile and a half from the city’s center. In 1204 King John granted to the citizens of Dublin a charter to hold at Donnybrook an annual trading fair as a way of raising funds for the building and upkeep of the city’s walls. For the next 651 years it was held in August on a flat green beside the River Dodder. In addition to horse trading, the fair featured the selling of trinkets and food. Entertainment took the form of dancing to pipes and fiddles and dramatic performances by strolling bands of players.
        “Donnybrook Fair became legendary for the vast quantities of liquor consumed. The fair also became locally infamous for the number of hasty marriages performed the week after the fair. But perhaps its best-known claim to fame was the frequent eruption of brawling. The fighting, which often involved the wielding of shillelaghs[*], was said by witnesses to be all in good fun. One nineteenth-century German visitor observed that for all the tumult, the general scene was one of genuine merriment and glee. Eventually Donnybrook Fair’s reputation was its undoing. From the 1790s there were campaigns against the drunken brawl that the fair had become. The fair met its demise in 1855. By that time, however, the name Donnybrook had acquired a generic sense that would accord it an enduring place in the language.”

Source: The Merriam-Webster New Book of Word Histories

       * A shillelagh (pronounced shuh-LAY-lee) is a Gaelic war club made of Irish oak or blackthorn saplings. These are the only two woods used to make the club because, as it is said, they are the only ones hard enough to crack an Irish skull. The shillelagh is typically between 20 and 24 inches in length, and was (and still is) carried as a defense against muggers and thieves.


A traditional Irish shillelagh



NEAT-O
A BRIEF HISTORY OF THE HOSTESS TWINKIE

It’s not every day that one reads about Twinkies, so consider yourself lucky. The popular golden sponge cakes were first developed in 1930, during the Depression, when inexpensive snacks were harder to come by. James A. Dewar, manager of the Schiller Park, Illinois, Hostess Bakery, came up with the Twinkie idea when he noticed that the machines   used  to  make  Hostess’   Little   Shortbread   Fingers   sat  idle

outside of the summer months. The Shortbread Fingers, which contained strawberries, were only made during strawberry season—which, depending on the region, varied from a few weeks to a few months during the summer.
        Dewar decided to utilize the pans during their down period. He filled them with a golden sponge cake, baked them, and then added a banana cream filling (yes, Twinkies were originally made with banana cream!). After the first few batches came out, Dewar decided to show his creation to his bosses. En route, Dewar passed a billboard for the Twinkle Toe Shoe Company, and it inspired him to come up with the name “Twinkies.”
        The snack was an instant success. Twinkies ballooned in popularity during the 1950s, when Hostess sponsored the “Howdy Doody” show, and were a popular staple in 1960s bomb shelters (it was said that Twinkies stayed “fresh forever”). Today, Twinkies are Hostess’ best-selling snack—over 500 million are sold every year.
        But wait! Today’s Twinkies are filled with vanilla cream, not banana cream. What gives? The switch to vanilla came during World War II, when German U-boats allegedly sank a bunch of banana boats in the Caribbean in 1942, causing a temporary banana shortage. The vanilla cream was so popular that Hostess never switched back.

Sources: Evan Morris, From Altoids to Zima, American Heritage.com, The Kitchen Project.

Previous Page 1 2 3 4 5 6 7 8 Next Page Last Page

Get Internet Explorer Get Firefox
Get the latest browser
Copyright © 2005 - 2008 by 3 Roads Media
This site was designed and is best viewed at a 1280 x 1024 pixel resolution.